Creative Marketing Channel - Panasonic Style

Marketing - is an integrated communications-based process through which individuals and communities are informed or persuaded that existing and newly-identified needs and wants may be satisfied by the products and services of others.

Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Operations (or Production). Other services and management activities such as Human Resources, Accounting, Law and Legal aspects can "be bought" or "contracted out".

Today I saw another method of doing marketing. For me its attractive and creative. Creative marketing should always to be the first to implement. Public will always like to see something new. New method, new channel, new ways, new style, new approach and everything can be new.

What Panasonic did was interestingg to share. They had created a mobile marketing team which they had converted a small pick up lorry into a 'lively mobile advertisement' for their marketing purposes. Public can see, touch and listen to what they are try to show to the market. As you can see, they are promoting their LCD TVs. A creative way to placed it on the wall, the small pick up lorry turn into a unique spot for attraction. Panasonic definitely had invert a lot to pimp this small pickup lorry into this fantastic and creative lively-mobile advertising machine.

As long as the are money to invest, the idea can be implemented

What's next?